The pandemic is testing many industries and requiring businesses to pivot in order to stay afloat. The fashion industry has been pushed to its limits and unfortunately, not all brands are surviving. Now instead of physical stores, brands are switching to digital platforms to make up for missing profits and getting creative with alternative business strategies. Here are some of the cool ways fashion is still surviving amongst a deadly global pandemic: Online revolution Brands are now mostly online, making the most of online sales opportunities and connections. Online has

Even with the recent negative news about TikTok, the platform continues to expand its horizons. In the times of COVID, many generations turned to Tiktok for entertainment and a way to pass the time. It is currently one of the largest growing social media channels, surpassing Snapchat, Twitter, and Pinterest. For fashion lovers and style enthusiasts, the Tiktok platform allows them to create and consume fashion in a fun and easy way. Below are a few proven tactics that will help you grow your Tiktok in no time. 1. Join the challenge

Sadly, the borders to most counties outside of the USA are still closed due to Covid-19 travel restrictions. This does not mean we can not be dreaming up our next vacation or a fancy dinner out in another country. Sooner or later this will be over and the joy of traveling will be obtainable again. If you are a foodie, there are some jaw-dropping restaurants that are a must to experience. Between wonderful food and an incredible setting, eating at these restaurants should be on your wish-list. The location, the

2020 is a year full of surprises. Thankfully Spring 2020 fashion shows had some fun surprises in store for us. From the return of the strappy sandals to the disco collar, many ideas were literally ‘blast from the past’, while other trends were more innovative. If you are a handbag hoarder (like me!), you should definitely check this list of spring-summer 2020 handbag trends that have things you would want to own right away.  Innovative slings Slings are typically considered go-to bags. No matter where you are heading, you can

The pandemic has brought an inevitable shift in the fashion industry. It has presented us with a new way to consume and discover fashion. A few weeks ago Global Talents wrapped up its first digital presentation of over 50 designers from 20 countries. Making it the world’s first hybrid international online fashion project which combined digital collections, augmented reality, and virtual models. This off-season online project is the initiative of the Russian Fashion Council powered by Mercedes-Benz Fashion Week Russia. The event collected an impressive amount of 2.5 mln views

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