The notion that “sex sells” is a crude oversimplification of the role sex appeal plays in the marketing and advertising of modern businesses. Various elements of sex, or at the very least hints of sexuality, have been used in brand positioning for a range of industries for decades now. We’re no strangers to seductive ice-cream or fragrance commercials, and we’re familiar with alluring and intense, albeit professional photos of supermodels on magazine covers.  While we cannot become immune to the allure of such an approach, because we’re hardwired to find

With September in full swing, there is no better time to rethink our wardrobe and consider new trends to add to the rotation. Here are 6 trends spotted on the runways and influential fashionistas that will define the season’s trends ahead. Fringe Details It was the very last “regular” fashion month, as we knew it, where the trend appeared on the runway and street style elites. Designers like Bottega Veneta, Prada, and Dior are giving this trend a major come back. It is all about the unexpected fringe: explore items

The pandemic is testing many industries and requiring businesses to pivot in order to stay afloat. The fashion industry has been pushed to its limits and unfortunately, not all brands are surviving. Now instead of physical stores, brands are switching to digital platforms to make up for missing profits and getting creative with alternative business strategies. Here are some of the cool ways fashion is still surviving amongst a deadly global pandemic: Online revolution Brands are now mostly online, making the most of online sales opportunities and connections. Online has

Even with the recent negative news about TikTok, the platform continues to expand its horizons. In the times of COVID, many generations turned to Tiktok for entertainment and a way to pass the time. It is currently one of the largest growing social media channels, surpassing Snapchat, Twitter, and Pinterest. For fashion lovers and style enthusiasts, the Tiktok platform allows them to create and consume fashion in a fun and easy way. Below are a few proven tactics that will help you grow your Tiktok in no time. 1. Join the challenge

Sadly, the borders to most counties outside of the USA are still closed due to Covid-19 travel restrictions. This does not mean we can not be dreaming up our next vacation or a fancy dinner out in another country. Sooner or later this will be over and the joy of traveling will be obtainable again. If you are a foodie, there are some jaw-dropping restaurants that are a must to experience. Between wonderful food and an incredible setting, eating at these restaurants should be on your wish-list. The location, the

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